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In air premiere of TVF Pitchers


Air Asia and Sugarbox launces multi feature in-flight experience hub, AirFlix.

Problem statement: 

Thousands of fliers fly daily.

The objective is to reach their destination.

On their way, the amount of time consumed in the process of flying is beyond acceptable.

Lack of seamless entertainment

Dependency on humans again consuming time and energy


AirFlix (Air Asia)

What is AirFlix? And What does it do?

AirFlix provides 6000 hours of high resolution content enabling access to 1000 + international and Indian movies, short movies, web series, enabling guests to stream buffer free content from OTT apps even 36000 ft above.

The first of its kind initiative by Sugarbox and Air Asia , globally, where they brought the power of cloud to aircraft. (Pun intended:) 

What we did creatively:

  1. Instrumental in launching TVF Pitchers season at 36000 above. First of its kind innovation.

  2. Created digital creatives to push CTA and viewership of Pitchers in collaboration with Zee 5, SugarBox’s primary OTT partner.

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